Office of Marketing & Communications

The Communication and Marketing Department at Biaka University Institute of Buea plays a vital role in managing the institution’s public image and driving engagement. The team, which includes experts like Communication Manager Ekema Otte and Webmaster Thomas Nganje Ngalle, ensures the university’s messaging is consistent and impactful across various platforms.

Key Functions and Roles:

1. Strategic Communication & Media Relations:
   • Develops and implements communication strategies aligned with the university’s goals, ensuring cohesive messaging.
   • Manages media relationships, prepares press releases, and enhances the university’s visibility through positive PR campaigns.
2. Digital Marketing & Online Presence:
   • Oversees the university’s digital platforms, ensuring they are user-friendly and up-to-date, while executing digital marketing campaigns to attract and engage audiences.
3. Brand & Content Management:
   • Maintains the university’s brand identity, ensuring consistency across all materials.
   • Produces high-quality content for various platforms, including articles, newsletters, and promotional materials.
4. Event Planning & Internal Communication:
   • Organizes and promotes university events, ensuring they are well-publicized and run smoothly.
   • Facilitates internal communication, keeping faculty, staff, and students informed about important developments.
5. Crisis Communication & Market Research:
   • Manages the university’s communication response during crises, ensuring accurate and timely information is shared.
   • Conducts market research to inform marketing strategies and improve the university’s offerings.
6. Community Engagement:
   • Fosters strong relationships with the local community and builds partnerships with external organizations to support the university’s goals.